Freelance copywriter & content creator · Byron Bay
I write the wordsand make the contentthat get brands noticed.
Copy, PR and editorial for brands that want to sound like themselves.
Press releases, brand copy, social, long-form. Clear thinking,
a distinct voice, and content that actually lands.
01GANNIPublic relations · Press · ReportingPress and PR for the Danish fashion house. Company-wide reporting, press releases, and collaborative marketing with partner brands including Disney and Barbour. PR internship.+
02Practice Coach AustraliaCopywriting · Newsletters · BrandingThe full remit for the medical-coaching brand: website and marketing copy, email newsletters and brand voice, start to finish.+
Promotional pamphletMonthly newsletter · April 2025Learning module thumbnails
03Zero Digital SportsJournalism · Editorial75+ published articles for Australia's biggest independent sports media company. Reporting, features and match coverage. Editorial internship.+
04Lily WallaceSongwriting · Social · Website · ContentA creative partnership with the Warner-signed singer-songwriter: social media, content and a custom-built website, plus co-writing songs together in Warner studios (APRA-credited).+
05Pretty SportyContent · Social · SubstackEditorial and social for a women's sports publication: Instagram stories, grid posts and Substack essays, all voice-led and built for the feed.+
I'm a copywriter and content creator with a double degree in Media & Communications and English from the University of Sydney.
I help businesses work out what they actually need to say, then say it in a voice that sounds like them and makes people want to keep reading. Brand and website copy, campaigns, newsletters, social, editorial: whatever the format, the craft is the same.
Working out of an office in Copenhagen and studying at NYU in New York gave me a global read on media. I know how brands sound in different markets, and what makes a message travel.
I'm also certified in Artificial Intelligence for business through Stanford, so I know how to make AI genuinely useful, and just as importantly, when to keep it out of the room. Used well it's a research and speed tool; the taste, judgment and voice stay human.
Good writing sounds like someone, not everyone. That's the whole job.
What I do
Copy · PR · Editorial · Content · Design
01
Copywriting
Website, brand and campaign copy. Taglines, product, email, all carrying a clear, consistent voice.
02
PR & communications
Press releases, media materials and company reporting. Messaging that gets a brand seen and understood.
03
Editorial & journalism
Features, articles and long-form. 75+ published pieces across reporting and commentary.
04
Content & social
Social-first content and captions, content series and calendars built to be watched and shared.
05
Visual & design
Content that's designed, not just written. Comfortable across the Adobe Creative Suite for social assets and simple layouts.
Education & credentials
2020–2025
Education
2024
Bachelor of Media & Communications (Advanced Studies) & Bachelor of Arts (English)University of Sydney
2023
Media & Communications ExchangeNew York University
Certifications
2025
Understanding Artificial IntelligenceStanford University
2025
Adobe Creative Suite
2020
The Science of Well-BeingYale University
Contact
Let's make something
Have a project, a brief or a rough idea? Let's talk.
lily wallace
Visit the live site ↗
Watch the reel@itslilywallace · filmed & edited
